2008 Volkswagen Beetle

Advertising Campaign

CLIENT

Volkswagen Canada

MEDIUM

Billboard

CREATIVE

Kelvin Liu

ART DIRECTION

Kelvin Liu

COPY

Kelvin Liu

GRAPHIC DESIGN

Kelvin Liu

ABOUT THIS PROJECT

With the success of its predecessors between 2001-2007, Volkswagen Canada wanted to promote its upgraded 2008 Volkswagen Beetle Convertible. Having already seen success, we've kept the copy of the billboard to a minimum.

• BACK TO GALLERY