2007 Subaru Impreza

Advertising Campaign

CLIENT

Subaru Canada

MEDIUM

1/3 Page Magazine

CREATIVE

Kelvin Liu

ART DIRECTION

Kelvin Liu

COPY

Kelvin Liu

GRAPHIC DESIGN

Kelvin Liu

ABOUT THIS PROJECT

Prior to the launch of 2007 Subaru Impreza, Subaru Canada needed to create hype for the up and coming model. The majority of car campaigns promote their superiority, excellence, prestige. Instead, we stepped into the opposite end of the spectrum.

The headline "Don't drive a Subaru." raises eyebrows and stirs curiosity. It's in the body do readers realize that Subaru is the only car you would want to drive.

• BACK TO GALLERY