Goodwill Store (Toronto)

Advertising Campaign

CLIENT

Goodwill Toronto

MEDIUM

Newspaper

CREATIVE

Kelvin Liu

ART DIRECTION

Kelvin Liu

COPY

Kelvin Liu

GRAPHIC DESIGN

Kelvin Liu

ABOUT THIS PROJECT

The creative strategy for this project was two-fold. First, to create awareness for all Goodwill Stores located in Toronto. Second, to promote items (brand name fashions and home merchandise) selling for well below retail value.

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