Antibiotics

Awareness Advertising Campaign

CLIENT

Canadian Pediatric Society

MEDIUM

Magazine, Transit

CREATIVE

Kelvin Liu

ART DIRECTION

Helen Hsu

COPY

Kelvin Liu

GRAPHIC DESIGN

Kelvin Liu

ABOUT THIS PROJECT

Imagery of children was used to target parents. The Canadian Pediatric Society wanted to raise awareness of the negative effects antibiotics if given inappropriately to children.

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